Operations First

Automate your operational communication.

Reliable WhatsApp workflows, automated follow-ups, and complete message lifecycle visibility for modern teams.

Powering reliable operations for modern teams

ACME Corp

GlobalLogistics

FinServe

HealthSync

RetailFlow

The chaos of manual follow-ups.

Dropped messages, forgotten reminders, and invisible failures. Without an automated infrastructure, your communication breaks at scale.

Manual Chaos

Messages lost in the void. Support teams manually chasing failed deliveries. Zero visibility into what was actually sent.

Automated Order

Every message tracked, queued, and automatically retried. Full API visibility from trigger to read receipt.

State-machine driven workflows.

Trigger

Route

Deliver

Sync

Groefy Ops

Overview

Message Logs

Providers

Settings

Delivery Logs

Search by ID or Number...

Event ID	Status	Recipient	Sent At	Attempts
evt_01H12B9	Delivered	+1 (555) 019-2831	Just now	1
evt_01H12B8	Retrying	+1 (555) 982-1029	2m ago	2/3
evt_01H12B7	Queued	+44 7700 900077	5m ago	0
evt_01H12B6	Delivered	+1 (555) 234-5678	12m ago	1

Event Details

Status

Failed - Retrying (2/3)

Provider

WhatsApp_Primary_1

Payload Snapshot

{
  "id": "evt_01H12B8",
  "to": "+15559821029",
  "type": "template",
  "template": {
    "name": "ops_alert_critical",
    "language": "en_US"
  },
  "error": "ERR_TIMEOUT_RECV"
}

// Retry Queue Manager

worker.on('failed', async (job) => {

const attempt = job.attemptsMade;

const maxRetries = job.opts.attempts;

// Exponential backoff calculation

const backoff = Math.pow(2, attempt) * 1000;

if (attempt < maxRetries) {

await queue.retryLater(job.id, backoff);

logger.warn(`Retrying job ${job.id}`);

}

});

Never miss a message.

Built-in retry queues, automatic fallbacks, and real-time status syncing ensure your operations never silently fail.

Unbreakable Retries

Automatic queuing for failed deliveries with exponential backoff.

Real-time Webhooks

Sync message states directly to your existing systems instantly.

Complete Audit Logs

Trace every message from API trigger to read receipt.

Multi-Provider Fallback

Seamlessly switch routing if your primary WhatsApp provider drops.

REST API

Simple, powerful API built for developers and operators.

Live Status

Always know if your WhatsApp connection is healthy.

Frequently Asked Questions

Groefy provides the operational infrastructure for communication. You can use our dashboard as a lightweight CRM, or integrate our API into your existing systems.

Our system includes built-in message throttling and queue management to respect WhatsApp limits automatically.

Messages are safely queued in our PostgreSQL infrastructure and automatically retried once the connection is restored.